An unexpected discovery while riding the tube in 1988 changed forever the course of a teenage Ghanaian immigrant to Britain. Discovered for modeling, Edward Enninful was swiftly pulled into the London's vibrant 1990s artistic milieu, progressing from model to stylist and, by the age of 18, becoming the style editor of i-D magazine.
"It was the height of the Britart scene – Tracey Emin, Jay Jopling. I met Kate Moss at a casting," he remembers. "Then Naomi Campbell for a cover, and I knew we’d be kindred spirits. We all mixed across disciplines. Friday bled into Saturday into Sunday. I miss that rawness."
If Enninful sounds wistful, he is not the only one. Lately, a longing look back of the 1990s has become pervasive. But since that time, Enninful believes a noticeable regression. "In my view, we’re less accepting now than we were in the 90s," he remarks. "The issue extends beyond this country – it’s everywhere."
This shift is difficult to overlook: the growth of nationalist groups, the backlash against social awareness, and the reinforcement of narrow beauty standards. Where once there was the optimism of the late 90s, currently a more divisive political personality looms as a possible leader. Furthermore, the Union Jack, once an emblem of Cool Britannia, has sparked debate once more.
For Enninful, the solution has consistently been to celebrate culture in all its multifaceted forms. This was the guiding principle behind his seminal issue as editor of British Vogue in 2017, which served as a portrait of modern Britain, showcasing a broad spectrum of cultural icons from literature.
"Those in a position of influence should use it," he says, discussing those publishing choices. "People often debate about immigration; I wouldn't be here if Britain was not a open country, if it hadn't given my family a refuge and an education. That’s the Britain I cherished. I hope this period will pass."
He takes comfort in the next generation: "They’re much more aware than we were. They analyse systemic issues – I had no concept what that was."
Those early experiences would forge a pioneering career built on boldness and inclusivity. Enninful set a precedent as the first male, first Black editor, first openly gay person, and first disabled Black gay man to assume the editorship at British Vogue. His leadership featured diverse covers showcasing Black models, plus-sized women, older individuals, and people from varied communities. Significantly, sales rose.
"To overlook vast segments of the population, it’s more than that you’re not being inclusive – it’s a poor strategy," he emphasises.
He has established his new venture EE72 and its flagship publication, 72, his key endeavour since leaving his previous role. He states his aim to continue being a "innovator".
"My nature is to challenge the established norms. I was brought up in a place where everybody was black – the physicians, the lawyers, the president. Then we arrived in England, penniless, and I found myself on the margins. I was incredibly timid. My teachers predicted I’d have no future. Me and my brothers were subject to police stops the suspicion laws … all that gave me a unique perspective between worlds."
Contrary to the popular image of fashion editors as brash and highly strung, Enninful is softly spoken and projects peace. His path has involved adversity, including openly discussed struggles with depression and substance use.
He has also faced significant health challenges, having had multiple operations on his eyes, now leaving him with impaired eyesight. "I experienced such a dark place for two years, away from work, terrified I was going to go blind. It’s comparable to PTSD; you just live in fear 24/7. I prayed, if this ever is over, I’m just going to do everything that I was so fearful to do. I’m not going to restrict myself to just being an editor or a figure in fashion."
This determination to fit into a box has led him away from the realm that established him. He is now organising a significant 1990s exhibition at Tate Britain, bringing together work by a host of defining artists and photographers from the era. The show, he notes, aims to explore the decade's creative cross-pollination – and spotlight those who did not receive due recognition at the time.
"Galleries often failed to celebrate the most relevant talents because they lacked the expected background," he states.
The magazine 72 itself uses a unique business model, forgoing traditional advertising in favour of creative collaborations. "We ask, what can we create collaboratively? Is it an experience, a series? The magazine is one component of a larger creative platform."
Currently, Enninful stands as one of the world's most influential industry leaders. His journey, he believes, is a demonstration to the power of pursuing your passions.
What would the younger Edward think of the man he has become? He smiles. "It would be a surprise, but he’d be pleased. In those days I was anti-establishment. I would not have believed institutions like Tate were within my reach."
He pauses. "Gratitude is key. We lost our home, we left our homeland. I almost lost my vision. So fear is not a factor. People have doubted me my entire life. But I am unstoppable once I’ve made up my mind to do something."
Fashion journalist and trend forecaster with over a decade of experience in the industry, specializing in sustainable and accessible style.